শনিবার, ২২ ডিসেম্বর, ২০১২

Internet Marketing 101 ? Video Marketing Basics and Tips | T.K. ...

Internet marketing has now evolved from the conventional emailing and managing keyword density. You need to be more creative when it comes to promoting a brand or the companies that you advertise for and, equally, you would also need to extend the reach of your ads. Now is the time to tap the prospective customers who enjoy streaming web videos. This is the time for learning video marketing and using YouTube for promoting your online business.

Video marketing is the technique of using video-hosting sites in the internet to promote ads or send promotional information to a larger audience. The first step is, of course, to create good videos that would capture the brand and promos that you are advertising for. Keep the videos informative but short because people don?t like watching very long ads ? unless you have managed to come up with a brilliant short movie-ad. Then, you can You can create channels or compilations of your videos in so that they can easily be found by viewers.

YouTube also has excellent features that would help make your simple video ads into interactive marketing tools. You would be able to easily design pop-up buttons that will appear while the video is being streamed. These buttons can also contain information or links that can forward them to images, downloads or to the webpages of the company being promoted.

The real challenge in video marketing through YouTube is actually gathering visitors to see the ads. Fortunately, there are free tools also available in the internet that will let you amass traffic to your videos. For example, social networking sites like Facebook and Twitter allows you to post videos. Simply get the links from YouTube and all your contacts will see the ads. Moreover, this method would be more convenient because viewers don?t have to transfer out from these social networking sites. The YouTube videos play seamlessly on these sites after they click play.

Source: http://www.tkfinancialgroup.com/internet-marketing-101-video-marketing-basics-and-tips/

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শুক্রবার, ২১ ডিসেম্বর, ২০১২

Lawmakers, State officials tangle over Libya raid

WASHINGTON (AP) ? The State Department on Thursday acknowledged major weaknesses in security and errors in judgment exposed in a scathing independent report on the deadly Sept. 11 assault on a U.S. diplomatic mission in Libya. Two top State officials appealed to Congress to fully fund requests to ensure diplomats and embassies are safe.

Testifying before two congressional committees, senior State Department officials admitted that serious management and leadership failures left the diplomatic mission in Benghazi woefully unprepared for the terrorist attack that killed Ambassador Chris Stevens and three other Americans.

"We clearly fell down on the job with regard to Benghazi," Deputy Secretary of State William Burns told the House Foreign Affairs Committee. Earlier, before the Senate Foreign Relations Committee, Burns said: "We learned some very hard and painful lessons in Benghazi. We are already acting on them. We have to do better."

Burns and Deputy Secretary of State Thomas Nides testified in place of Secretary of State Hillary Rodham Clinton, who was under doctor's orders to stay home and recover from a concussion she suffered last week. Burns and Nides reiterated Clinton's written acceptance of the panel's report and vowed to implement each of its 29 recommendations.

The White House on Thursday also made its first comment on the damning findings of the report. Spokesman Jay Carney said that what happened in Benghazi was "clearly unacceptable," and that problems had to be fixed.

The report found that "'systematic failures and leadership and management deficiencies at senior levels" of the State Department meant that security was "inadequate for Benghazi and grossly inadequate to deal with the attack that took place."

The Senate hearing provided an odd scene because the committee chairman, Sen. John Kerry, D-Mass., is the top candidate to replace Clinton as secretary of state in President Barack Obama's second-term Cabinet. Kerry presided at the hearing, but asked no questions of officials who could be his future employees.

In an opening statement, Kerry said the department had "clear warning signs" of a deteriorating security situation before the attack. He also faulted Congress for failing to provide sufficient money to protect facilities worldwide, forcing the department to scramble to cover security costs.

The State Department is seeking about $1.4 billion in next year's budget for increased security; the money would come primarily from funds that haven't been spent in Iraq. That would include $553 million for 35 more Marine Security Guard units, $130 million for 155 diplomatic security agents and $376 million for security upgrades and construction at new embassies.

Since the attack, Democrats have complained that Republicans cut $300 million from the Obama administration's budget request of $2.6 billion for diplomatic and embassy security this year. Sen. Barbara Boxer, D-Calif., pointed out that the House balked at cutting money for U.S. military bands, which was about $388 million.

"We need to get our priorities straight around here, and we can't walk away and invite another tragedy, and as much as people like to say, 'Well it's not the money,' it's the money," Boxer said. "You can't protect a facility without the funding."

Nides, who is in charge of State Department management, agreed.

"Obviously, part of this is about resources," he said. "We must equip our people with what they need to deliver results safely."

But the chairwoman of the House Foreign Affairs Committee Rep. Ileana Ros-Lehtinen, R-Fla., noted that "budget constraints were not a factor in the department's failure" to recognize the threat. She suggested that if diplomats were so badly in need of resources, they should spend less on programs dealing with global warming and creative diplomacy and more on security.

Meanwhile, the volatility of Benghazi was underscored on Thursday when four people were killed when a protest outside a base for Libyan security forces turned violent, according to an official there. On Sunday, four policemen were shot dead when militants attacked the same security compound in Benghazi.

The State Department's diplomatic security budget increased from about $200 million in 1998 to $1.8 billion in 2008, according to the Government Accountability Office. Much of that has gone into physical upgrades at embassies and consulates to meet specifications adopted after the deadly 1998 bombings of the U.S. embassies in Kenya and Tanzania.

Yet the GAO said in November that the bulk of the growth has been reactive in places like Iraq, Afghanistan and Pakistan. It also said there had been little long-range strategic planning, which has made it difficult for the diplomatic security bureau to do its job in an efficient and comprehensive way.

Nides noted that money for construction has been significantly reduced so that the number of new compounds being built has dropped from the goal of 10 per year to two.

Republicans tangled with Burns and Nides over whether warning signs of a deteriorating security situation were ignored and why the department didn't ask Congress for money to boost security at the mission in the eastern Libyan city that was left relatively lawless after the revolution that toppled strongman Moammar Gadhafi.

The fallout from the Benghazi attack and the initial explanation offered by the U.S. ambassador to the United Nations, Susan Rice, that it was the result of a protest against an American-made, anti-Islam video has become deeply partisan. Republicans accused the administration of trying to cover up a terrorist incident to help President Barack Obama's re-election bid.

The Senate hearing was largely free of such allegations but some House members took the opportunity to accuse each other of unnecessary and destructive partisanship.

Retiring Rep. Gary Ackerman, D-N.Y., said the hearing was a "ruse" designed to make the Obama administration look bad, a statement that drew a quick rebuke from Rep. Dana Rohrabacher, R-Calif., who said Ackerman's accusation was partisan in itself.

Sen. Jim Inhofe, R-Okla., ticked off a long list of incidents involving Westerners in Libya in the months before the raid, including attacks with rocket-propelled grenades and improvised explosive devices. Just two days before the Sept. 11 assault, Stevens had requested additional security.

Burns pointed out that the report found no "specific tactical threat," but said Inhofe was correct to identify a troubling pattern. "We did not do a good enough job in trying to connect the dots," Burns said. "We made the mistaken assumption that we wouldn't become a major target."

Stevens was killed in the attack along with information specialist Sean Smith and former Navy SEALs Glen Doherty and Tyrone Woods, who were contractors working for the CIA. Stevens was the first U.S. ambassador killed in the line of duty since 1979.

The conclusions of the Accountability Review Board that Clinton convened led to the resignation or reassignment of four State Department officials who worked in two bureaus ? Diplomatic Security and Near East Affairs ? that were singled out for the harshest criticism in the report.

The resignations did little to mollify lawmakers who insisted that Clinton testify in the coming weeks despite her plan to leave the administration. Kerry said she would appear before the panel in January.

"She is ultimately responsible for the department and U.S. posts around the world. Her testimony before the Senate Foreign Relations Committee is indispensable to any effort to address this failure and put in place a process to ensure this never happens again," said Sen. Marco Rubio, R-Fla.

___

Associated Press writers Kimberly Dozier, Donna Cassata and Richard Lardner contributed to this report.

Source: http://news.yahoo.com/lawmakers-state-officials-tangle-over-libya-raid-151258585.html

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বৃহস্পতিবার, ২০ ডিসেম্বর, ২০১২

Chinese Freelance Business Writer by WebDesign27

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Source: http://www.freelancer.com/projects/Technical-Writing-Editing/Chinese-Freelance-Business-Writer.html

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$A lower on Chinese shares weakness

By AAP 19.12.2012 05:16 PM

The Australian dollar is slightly lower following weakness in Chinese stocks.

At 1700 AEDT on Wednesday, the local currency was trading at 105.16 US cents, down from 105.34 cents on Tuesday afternoon.

Commonwealth Bank currency strategist Joseph Capurso said the Australian dollar had traded in a narrow range on Wednesday but a slide in the Shanghai Composite Index, earlier in the day, had put some downward pressure on the currency.

"The Chinese stock market is a little bit weaker, maybe that has put a bit of downside on the Aussie dollar but it's hard to scratch around for a reason really," he said,

The lack of volatility in the Australian dollar came despite positivity in global markets, which saw shares in the US, Asia and Europe rally and the euro rally to a seven-month high against the US dollar.

Mr Capurso expected the Australian currency to trade in a narrow range in the lead up to Christmas, unless there were significant developments in US debt negotiations.

Democrats and Republicans are trying to reach a compromise to bring down the country's debt while avoiding a "fiscal cliff" of automatic tax hikes and spending cuts due to apply from the beginning of 2013.

"If it gets resolved the Aussie would put on a cent or maybe more very quickly but that would fade off eventually," Mr Capurso said.

"But if the market gets worried we are going to fall of the cliff the Aussie is going to fall."

Source: http://www.thebull.com.au/articles/a/34103-$a-lower-on-chinese-shares-weakness.html

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Vala Afshar: Washington Can Benefit From Social Business Leadership Principles

In a highly competitive market, where difficult and timely decisions must be deliberately made without permanently damaging existing relationships, the ability to collaborate and build consensus is an important leadership trait. Business agility and customer delight are not mutually exclusive. A company's ability to adopt a social mindset -- open and collaborative -- is the most effective strategy in the connected era. Perhaps it is time for our politicians to study successful social business leaders and take a lesson.

I recently researched the social activities of all 100 U.S. senators with the intent to better understand collaboration behaviors of our most prominent elected officials. According to http://govsm.com/w/Senate, I was able to profile the social activity of all senators and here's a high-level summary of my findings:

  • Nearly 10 percent of the U.S. Senators do not have a Twitter account. All but three had Facebook accounts.
  • More than one in five Senators have a Klout score that is below 40 [scale of 0-100]. Klout is the standard measure of digital influence, measuring the engagement levels of social media users. The average Klout score is said to be 40. My @Klout score is 71 which is higher than 90 percent of the U.S. Senators. I am certainly not more influential but based on Klout's algorithm, I have a higher reach and I am more engaged than all but 10 U.S. Senators on social media.
  • I randomly checked some of the most active Twitter accounts only to find very little 'true engagement' and more announcements of policies and events. Being social is more than just having a Facebook or a Twitter account and having uni-directional communication -- think telephone, not megaphone. For the record, I view Cory Booker [@corybooker], Mayor of Newark, N.J., as the gold standard for socially active and engaged elected official.

My summary of findings is that there is much room for improved social collaboration in the Senate, which is something that is also true for many businesses today. It is outside the scope of this post for me to share potential solutions for improved collaboration such as crowdsourcing voter recommendations in each state or greater transparency re: senators' support base and personal views of future legislation. The benefits of collaboration are ultimately renewed interest and trust in our leaders and better understanding of the mutual benefits of said initiatives. Greater collaboration will also lead faster execution of disposition on difficult legislation. It will never be perfect, but it can be better.

A social mindset in Washington goes well beyond the Twitter accounts of our elected officials. Most of our congressional and executive leadership in Washington use social tools to reflect their positions. My perception is these social tools are used for a monologue, not a dialogue. This is not a social mindset. To connect to your customers -- your constituents, employees, colleagues, suppliers, etc. -- you need to have a social mindset that allows for transparency, accountability, and trust. Too much that is done in Washington is for self-interested goals. A social mindset has the best interests of all parties in mind. Win-win is always a path to the best long-term solution. No solution is perfect; therefore collaboration and compromise are the tools used for successful completion of any endeavor where multiple interests are being considered.

Today we are faced with gridlock conditions that exist in our businesses and our country -- an example of this is the fiscal cliff. The fiscal cliff has the potential to derail any hints of economic recovery and throw the U.S. back into recession. The impacts of sequestration budget cuts to entitlements, defense and general government spending increases, and the tax increases across the board will impact almost all Americans. Only through collaboration can we successfully tackle such enormously difficult challenges. According to a recent NBC News/Wall Street Journal Poll, Americans overwhelming want Congress and the president to come to a compromise.

This desire to seek compromise is part of the social mindset which is transforming today's business. Achieving compromise in difficult circumstances, with mutual benefits, is a sign of strength, not weakness. Successful businesses employ leaders who see the benefits of a social mindset. Social executives understand that these principles are the path to forward progress. We all have a desire to see this common sense approach in the DNA of our political landscape and the guiding principles of our national elected leaders.

Collaboration is one of the most important attributes of any leader. What type of people are the most collaborative? An interesting statement was made recently by some of our women congressional leaders. Senator Suzanne Collins (R-Maine) told ABC's Diane Sawyer that "I think if we [women] were in charge of the Senate and of the administration, we would have a budget deal by now. With all deference to our male colleagues, women's styles tend to be more collaborative."

No matter your gender or back ground, everyone has the capacity to collaborate if they lead with humility and grace. To collaborate effectively, you need to be purpose driven and find the right "why." Social business and social people drive themselves by consistently finding the right "why." Our politicians have many "whys" that should drive the collaboration needed to solve difficult, but important predicaments.

As business leaders, we work hard every day to help ensure the success of our company. We know that it feels good to win; it feels even better to win as a team; and it feels best when we share our successes with customers and business partners. Congress needs more wins with the American people. Our elected leaders need to create and share their wins by working collaboratively and driving value for our country, our citizens, and our global community.

In the book, The Pursuit of Social Business Excellence, which I co-authored with my colleague Brad Martin, we talk about the impact of the social revolution in business and the importance of leadership transparency, humility and respect to bolster execution velocity and customer delight. A social business cultivates a culture of courage, transparency, meritocracy, openness, and shared accountability. Our Congress can look to our American business leaders -- who represent some of the most social and successful leaders in the world -- as an example to follow to help solve the gridlock that is crippling our confidence in Washington.

In this social and mobile era, people have choices and voices that are scaled and amplified like never before. To truly connect, we must do so by way of a personalized and mutually beneficial approach. To collaborate with the ethos of value exchange, we must embrace social collaboration. We live in a connected world, where businesses must be able to change and adapt in order to achieve sustainable growth. Washington should take a lesson.

This post was co-authored by Vala Afshar and Brad Martin, authors of "The Pursuit of Social Business Excellence."

This post is part of a series co-produced by The Huffington Post and Blogworld, in conjunction with the latter's BusinessNext Social 2013. That event will feature some of the world's leading social-business luminaries and influencers, each of whom will be speaking at the event to provide an up-close look at how the world's most successful businesses harness the power of social.

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Follow Vala Afshar on Twitter: www.twitter.com/ValaAfshar

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Source: http://www.huffingtonpost.com/vala-afshar/washington-can-benefit-fr_b_2326809.html

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College Enrollment Fell by 1.8 Percent This Fall, Report Says

College enrollment in the fall-2012 term dropped by 1.8 percent from a year earlier, according to a report released on Tuesday by the National Student Clearinghouse Research Center. Four-year, for-profit institutions saw the sharpest decline, 7.2 percent, among the sectors tracked by the study. Enrollment at four-year, private, nonprofit institutions increased by a half a percentage point.

The report is the first in a series of current-term enrollment estimates that the research center plans to publish every December and May. The new estimates follow the U.S. Department of Education?s release in October of preliminary data for the fall-2011 term, which also showed slight enrollment declines.

Source: http://chronicle.com/blogs/ticker/college-enrollment-fell-by-1-8-percent-this-fall-report-says/53229

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Vaccine Flying Off Pharmacy Shelves As Flu Cases Up

Reporting Sharrie?Williams Filed under Health, Healthwatch, Local, News, Syndicated Local, Syndication Related tags Antiviral drug, Dallas, Dallas County Health & Human Services, Flu Symptoms, Influenza vaccine, Pharmacist, pharmacy, Zachary Thompson Photo Galleries TV Stars With Diabetes Famous Prostate Cancer Survivors Famous Breast Cancer Survivors DALLAS (CBSDFW.COM) ? Dallas County Health officials say flu cases are up 40 percent since October. The bump in cases has come earlier than usual in the flu season and has pharmacists working hard to keep flu antivirals in stock. Dougherty?s Pharmacy in Dallas is busy with customers looking for relief from the flu. But those suffering with the common symptoms of fever aches and the chills?may hit a snag. ?We had some Tamilflu on the shelf, but we immediately ran out,? said pharmacist Andy Komuves. Tamiflu?the most recommended medicine to fight influenza?is in high demand. So much so that many pharmacies are running out and are having to make additional orders. Shipments of the Tamiflu capsules for adults and adolescents is easier to refill, but Dougherty?s says it is completely out of the the liquid form for babies and infants. Dallas county health experts say it?s not to late to get vaccinated against the flu and say certain patient groups are more at risk than others. This can be very deadly for our older population and our young children the concern should always be the fact if you don?t have the flu shot you?re not protected,? said Dallas County Health Director Zachary Thompson. If you would like to get the flu shot or get your kids vaccinated, flu shots are currently free at Dallas County Health Department. Also Check Out: TSA Detains ?Explosive-Laced? Girl In Wheelchair Police Officer Wraps $100 Bill In Traffic Ticket 2 Fatalities Confirmed In North Texas Plane Crash PD: Father Carved Pentagram On 6-Year-Old Son?s Back Pro Bowl NT Physically Confronted Jerry Jones In Locker Room

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Source: http://news.yahoo.com/vaccine-flying-off-pharmacy-shelves-221725429.html

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